Services 

Helping Businesses Succeed with Google Ads

Target the right customers, maximise your ROI, and scale your business with proven ad strategies.

Consultation & Strategy Sessions

Sit down together (online or in person) to discuss business goals, challenges, and opportunities. This session creates a clear roadmap for your ads strategy.

Budget Planning

Set realistic ad spend and allocate budgets across campaigns to ensure maximum return on investment without overspending.

Keyword & Audience Research

Identify the most effective search terms and audiences to target, while filtering out wasted spend with negative keywords.

Ad Campaign Setup

Build and launch Google Ads campaigns tailored to your business, services, and customers.

Local Awareness Campaigns

Focus on boosting visibility in Toowoomba and surrounding areas to drive calls, visits, and local engagement.

Campaign Management

Ongoing optimisation with bid adjustments, ad testing, and budget tuning to keep campaigns competitive and efficient.

Performance Tracking

Monitor progress with transparent reporting and insights so you can see exactly how ads are performing.

Growth & Scaling

Once campaigns are performing, scale budgets, expand into new markets, and focus on maximising long-term growth.

Plans from $429 /month

Transparent pricing. Setup fee is separate. Ad spend is billed through DMS Toowoomba. Prices shown are based on a 3-month commitment.

Basic
$429 /month

Local starter for cafés, trades & service operators. Simple, effective Google Search presence.

What’s included
  • ✓1× Google Search campaign focused on core services
  • ✓Local geo-targeting to selected suburbs/towns
  • ✓Basic keyword setup + ad copywriting (1 set)
  • ✓Monthly performance summary (key results & trends)
  • ✓Light optimisation to keep relevance & spend on track
  • ✓Direct support channel for quick updates
Limitations
  • ✕Managed negative keywords
  • ✕Display, YouTube or Shopping campaigns
  • ✕A/B testing or landing-page optimisation
*Best for businesses starting out or focusing on local reach.
Standard Most Popular
$749/month

Growth plan for SMEs: expand reach, improve efficiency, and optimise weekly.

What’s included
  • ✓Up to 3 campaigns (Search + Display)
  • ✓Keyword & negative keyword management ongoing
  • ✓Weekly optimisation of bids, terms & targeting
  • ✓Audience & demographic tuning for lead quality
  • ✓Conversion tracking setup (calls, forms, sales)
  • ✓Monthly performance reports with insights
  • ✓Regular budget optimisation for ROI
Limitations
  • ✕Competitor research & strategy comparison
  • ✕Advanced A/B testing framework
  • ✕Full multi-channel (YouTube + Shopping combined)
*Balanced control & results—ideal once basics are validated.
Advanced
Custom Pricing

Scaling plan: multi-channel strategy, testing, analytics and proactive growth.

What’s included
  • ✓Multi-channel campaigns: Search, Display, Shopping, YouTube
  • ✓Advanced keyword & negative strategy to cut waste
  • ✓Competitor research & insights to guide positioning
  • ✓A/B testing on ads, creatives & audiences
  • ✓Full tracking & analytics with granular reporting
  • ✓Monthly strategy sessions & scaling roadmap
  • ✓Priority support & proactive optimisations
Notes
  • ✓Higher ad spend recommended for best results
*For established brands ready to push hard into growth.

*New campaigns incur a one-time setup fee. Exact totals depend on campaign count and objectives.

Our Strengths 

Proven Results and Strategies

DMS Toowoomba delivers a professional, personalised, and perfected Google Ads experience.

Transparency
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Results Driven
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Commitment
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Ready to Begin?

Lets Start the Onboarding Process 

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